Whether you’re starting fresh with your new site’s brand or rethinking the colour scheme of your current website, this guide will assist you in making the proper choice. If you’re looking for a colour to match your website’s personality and style, we’ll show you the greatest colours for websites and help you choose the right one for you.
Colour is, after all, a major component of brand recognition. Every fast-food business has a red and yellow colour scheme in their logos, haven’t you noticed? As a result, both hunger and friendliness are boosted. Black conveys a sense of luxury and sophistication, whereas orange is associated with fun and friendliness.
When it comes to a website’s design, colour is crucial.
As we previously said, colours can elicit a range of emotions when they’re seen. For a fascinating look at how brands choose colours and the feelings they evoke, take a look at the infographic on this page. Colour psychology has a lot to teach us.
When it comes to the bottom line, colour selection has a significant impact. You may not think colours impact you, but you would be surprised. Eighty-five percent of consumers said that colour had a significant effect on their purchasing decisions.
Conversions rose or fell dramatically when companies experimented with button colours. You’ve come to the right place if you’ve ever wondered why certain people are more likely to click on a red link than a blue one.
In a study on the psychological impact of colour, it was discovered that colours increased brand recognition by an average of 80%. If you think of Coca-Cola, you probably imagine the iconic red cans.
However, this does not mean that red is king, as there is no true law. Using a red call to action on a red-heavy site will not be as noticeable, so you’ll need to experiment with different colour combinations until you discover one that works best for your website.
Choose a colour palette for your site.
Why not look for one that fits your needs? Let’s look at what you need to do to choose the right colours for your website’s identity and user experience.
Get a firm grasp on what you’re selling/providing before you begin marketing. Purple is the colour of choice to project a more luxurious, high-end image because it is associated with monarchy, quality, and intrigue.
As an alternative, if you’re aiming for an even broader audience, blue is an ideal hue for more sensitive topics like healthcare or financials.
Determine the colour of the backdrop
In theory, your website’s backdrop colour should take up more space than any other element. However, it’s a simple decision because there are only two possibilities.
If you want to strengthen your company’s identity, consider using a more subdued version of your dominant hue. For the text to be visible, it will need a white or grey overlay on top of the background.
Alternatively, you could use an off-white colour scheme for the entire website, which is the more popular option. Nothing will spring out the page, including text, graphics, or links, because it’s completely inoffensive.
