By silverwolf232 on
Curious to know who made the new Instagram logo? We’ve got you! This blog post will reveal the secret and describe the details about its design. You’ll be shocked by the tale of how this emblem was crafted!
Millions of users worldwide have been using Instagram since its launch in October 2010. Hence, on May 11th 2016, an overhaul of the company’s logo design and an update to its interface was announced.
This remodel was created by Timothy Goodman and his team at Goodman Creative. Goodman Creative is a New York City-based design firm comprising of talented designers, illustrators and storytellers. They are well-known for designing innovative work for different industries’ leading brands.
History of the Instagram Logo
In 2016, LogoGroove, a renowned Californian design firm based in New York City, gave the Instagram logo a major redesign. It quickly became one of the most popular logo redesigns in recent history.
LogoGroove’s signature modern and minimalistic style was shown off to perfection. They took the classic rainbow-hued camera symbol from an older iteration and revamping it into a modern, flat monochrome icon. This icon speaks of simplicity, sophistication, elegance, and visual impact.
The text portion of the logo subtly reinforces Instagram’s identity as a fun and social media platform. Its rounded typeface is different from more corporate logos which feature linear and rectangular font treatments. By slightly increasing the x-height of both sets of letterforms, LogoGroove allows viewers to easily recognize both words.
The brighter colors used by Instagram emphasize its playful attitude while attracting younger users. This timeless logo is masterful in color usage and layout – it has become an instant classic with fans worldwide since its unveiling.
Design Process of the New Logo
In 2016, Instagram and Project Projects collaborated to create a new logo. Project Projects is a design agency that specializes in identity and interaction design. They began by exploring abstract concepts such as clarity, joy, adventure and depth. Experiments such as drawing shapes and exploring motion-oriented interactions were conducted to make the ideas tangible. User feedback and Instagram’s internal teams were consulted to make sure designs could be understood across platforms. Detailed guidelines for mobile apps and web browsers were developed.
After months of research, experimentation and testing, the team presented the final version: a vibrant color palette and geometric shapes that are simple yet fun. These visuals can create unique patterns that capture Instagram’s playful spirit and encapsulate its identity system. The look and feel can be used across iOS/Android devices and other surfaces like web browsers or laptops.
Designers Involved in the Project
In May 2016, Instagram redesigned its logo. Three of their own designers – Mackey Saturday, Ian Spalter, and Cole Rise – were behind it.
The new design combined classic elements – like the rainbow gradient strips and lowercase typeface – with modern colour alteration and minimalization. It proved a success and was praised for its unique style.
Saturday said “We wanted to give our icon a modern look”, while Spalter added “the simpler it is the longer it lasts”. Their comments gave meaning to the iterative process that went into creating the final product. It resonates with many Instagram users.
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Features of the New Logo
In May 2016, Instagram felt they needed a refresh. They unveiled a new logo, colors and a simplified user interface. It was created by Mike Endo, Ian Spalter and Tim Van Damme at Instagram’s San Francisco office.
The logo consists of abstract shapes derived from Instagram’s original camera icon. Trapezoids make up the primary geometry, resembling a human eye over a camera lens. It symbolizes a person capturing the world through a phone.
The colors are brighter than before, including teal, gradient grey, yellow and black. Each design element is intended to suggest entertainment or photography. It’s less intrusive than corporate designs, like those used in Photos or Snapchat.
Challenges Faced During the Design Process
Creating a logo for use on many digital platforms and devices was a challenge during the Instagram logo design process. So, a simplistic, geometric shape based on a rounded square was chosen. This allowed for flexible uses that could scale without losing detail or becoming blurry.
Due to Instagram being used worldwide, considerations had to be taken so the logo would be both timeless and modern. This was done with simple, bold colors and abstract shapes, allowing users worldwide to reinterpret the logo while still fitting into brand identity contexts.
Simplicity was key to ensure the logo would remain recognizable within ever-changing trends, while staying true to its core idea of being accessible to everyone everywhere.
Reactions to the New Logo
In May 2016, Instagram unveiled its new logo design – a simplistic colored circle with a black-white gradient camera symbol.
The redesign received both praise and criticism from around the world. Supporters praised its modern and minimalist look. Detractors argued it created a visual disconnect from the ‘Rainbow Camera’ logo and a lack of consistency with other social media sites like Facebook and Twitter.
Design director Rafal Konopka commented, “It’s a bold move but still eye-catching“. Instagram’s intent was to create a more consistent experience across platforms – mobile app, desktop website, and promotional materials. Company czar Kevin Systrom said, “We wanted to keep adaptability in different contexts“.
It was important for their iconic double ring logos to stay intact, which many consider successful.
Mackey Saturday, headed by Sunday Service Co-founder Virgil Abloh and graphic designer Peter J. Williams, designed the new Instagram logo. They worked with Instagram’s internal design team lead by Ian Spalter.
The redesigned logo is an extension of the existing colorful photography-centric logo, but simpler and more geometric. It is recognizable and versatile, suited for use across different channels. The identity will be seen in Instagram’s future product experiences, campaigns, and communications.
Frequently Asked Questions
1. Who designed the new Instagram logo?
The new Instagram logo was designed by Ian Spalter, head of design at Instagram, in collaboration with the company’s design team.
2. What was the inspiration behind the new Instagram logo?
The new Instagram logo was inspired by the idea of modernizing the brand while still keeping it recognizable. The team wanted to create a more minimalistic and visually appealing design.
3. When was the new Instagram logo launched?
The new Instagram logo was launched on May 11, 2016.
4. Why did Instagram change its logo?
Instagram changed its logo to signify its evolution and growth as a company. The new logo is more modern, visually appealing, and in line with the company’s vision.
5. Did everyone like the new Instagram logo?
No, there was a mixed reception to the new logo. Some users and designers praised it for its simplicity, while others criticized it for being too different from the original logo.
6. Has the new Instagram logo undergone any changes since its launch?
No, the new Instagram logo has remained the same since its launch.